日出茶太引领茶饮风潮 开设第六家茶饮旗舰店
日出茶太 (Chatime), 世界著名珍珠奶茶连锁集团，同时也是其中一家成长最迅速的茶饮品牌, 在谷中城 The Gardens 推介第六间旗舰店，奠定其进军马来西亚市场的重要里程碑！随着日出茶太入资本地市场，更多马来西亚人将能够透过一杯茶饮，品尝及感受这项台湾文化精粹。
日出茶太在 2003 年创始于珍珠奶茶的发源地 - 台湾，并迅速崛起成为国际品牌，事业版图横跨几大州，其中包括：美国、澳洲、中国、香港、日本、新加坡、韩国、澳门、菲律宾、越南和印尼。今天，日出茶太在全球超过 450 间加盟店提供最时尚、最健康、最清新美味的珍珠奶茶。
接近 2010 年末，日出茶太在 Pavillion 开设首家旗舰店，正式立足马来西亚市场，随后陆续拓展加盟店版图至其他地区，例如：槟城第一大道购物广场、八打灵再也 SS2 广场、时代广场和双威金字塔购物中心。这个台湾时尚茶饮品牌的最新事业里程碑，就是在谷中城 The Gardens 开设第六间旗舰店。
“今天，我们非常荣幸地能够欢庆两大极具纪念性的事件，推展日出茶太第六间旗舰店，以及宣布我们即将积极在马来西亚开拓更多事业据点。迈开步伐积极拓展本地市场前，我们必须确保扎稳基础，维持最佳的产品品质和服务标准。现在，就是最恰当的时机！”马来西亚日出茶太首席执行长吕伟立表示。
“我们对自家品牌茶饮的市场需求前景非常乐观。事实上，珍珠奶茶不只是台湾的标志性饮料，更是一种文化、一种艺术和每个人都应该学会珍惜的美好滋味！我们的事业拓展计划就是，未来两年内，在购物商场以及人潮流量高的地点开设至少 25 间旗舰加盟店,” 吕伟立进一步说明。
CHATIME, the world renowned bubble tea franchise and one of the fastest growing beverage brands, is set to make a grand entrance into the Malaysian market with the launch of its sixth flagship outlet in The Gardens Midvalley today. Chatime’s latest venture into our local scene will offer Malaysians a doorway to truly experience an authentic slice of Taiwan’s culture, over just a cup of tea.
Established in none other than the hub of bubble teas - Taiwan, Chatime was founded in the year of 2003 and has rapidly grown into an international household brand that stretches across several continents including United States of America, Australia, China, Hong Kong, Japan, Singapore, Korea, Macau, Philippines, Vietnam and Indonesia. Today, Chatime serves the most talked about, healthiest, flavourful, freshest and best tasting bubble tea over 450 stores worldwide.
Chatime landed on Malaysians’ doorsteps in late 2010 with its first flagship outlet in Pavillion, and has gradually mapped their presence in several places in the country, such as First Avenue Mall in Penang, SS2 Mall in Petaling Jaya, Times Square and Sunway Pyramid. The latest milestone for this Taiwan sensation is its sixth flagship outlet in The Garden Midvalley.
“Today, we are proud to celebrate two monumental occasions - the launch of Chatime’s sixth outlet and to announce that we are optimally poised to be ready for greater expansion plans in Malaysia. Before we made our big stride into the local market, we had to be certain that our foundations and resources were solid enough to maintain the highest standards for our services and products. Now, it is the right time,” said Mr Bryan Loo, Chief Executive Officer of Chatime Malaysia.
“We are very optimistic on the demand for our beverages. As a matter of fact, bubble tea is not only an iconic delicacy of Taiwan, it is a culture, art and an experience that everyone should learn how to appreciate. Our expansion plan is to open at least 25 more flagship stores in the shopping malls and high traffic area within the next two years,” continued Loo.
日出茶太在 2003 年创始于珍珠奶茶的发源地 - 台湾，并迅速崛起成为国际品牌，事业版图横跨几大州，其中包括：美国、澳洲、中国、香港、日本、新加坡、韩国、澳门、菲律宾、越南和印尼。今天，日出茶太在全球超过 450 间加盟店提供最时尚、最健康、最清新美味的珍珠奶茶。
接近 2010 年末，日出茶太在 Pavillion 开设首家旗舰店，正式立足马来西亚市场，随后陆续拓展加盟店版图至其他地区，例如：槟城第一大道购物广场、八打灵再也 SS2 广场、时代广场和双威金字塔购物中心。这个台湾时尚茶饮品牌的最新事业里程碑，就是在谷中城 The Gardens 开设第六间旗舰店。
“今天，我们非常荣幸地能够欢庆两大极具纪念性的事件，推展日出茶太第六间旗舰店，以及宣布我们即将积极在马来西亚开拓更多事业据点。迈开步伐积极拓展本地市场前，我们必须确保扎稳基础，维持最佳的产品品质和服务标准。现在，就是最恰当的时机！”马来西亚日出茶太首席执行长吕伟立表示。
“我们对自家品牌茶饮的市场需求前景非常乐观。事实上，珍珠奶茶不只是台湾的标志性饮料，更是一种文化、一种艺术和每个人都应该学会珍惜的美好滋味！我们的事业拓展计划就是，未来两年内，在购物商场以及人潮流量高的地点开设至少 25 间旗舰加盟店,” 吕伟立进一步说明。
CHATIME, the world renowned bubble tea franchise and one of the fastest growing beverage brands, is set to make a grand entrance into the Malaysian market with the launch of its sixth flagship outlet in The Gardens Midvalley today. Chatime’s latest venture into our local scene will offer Malaysians a doorway to truly experience an authentic slice of Taiwan’s culture, over just a cup of tea.
Established in none other than the hub of bubble teas - Taiwan, Chatime was founded in the year of 2003 and has rapidly grown into an international household brand that stretches across several continents including United States of America, Australia, China, Hong Kong, Japan, Singapore, Korea, Macau, Philippines, Vietnam and Indonesia. Today, Chatime serves the most talked about, healthiest, flavourful, freshest and best tasting bubble tea over 450 stores worldwide.
Chatime landed on Malaysians’ doorsteps in late 2010 with its first flagship outlet in Pavillion, and has gradually mapped their presence in several places in the country, such as First Avenue Mall in Penang, SS2 Mall in Petaling Jaya, Times Square and Sunway Pyramid. The latest milestone for this Taiwan sensation is its sixth flagship outlet in The Garden Midvalley.
“Today, we are proud to celebrate two monumental occasions - the launch of Chatime’s sixth outlet and to announce that we are optimally poised to be ready for greater expansion plans in Malaysia. Before we made our big stride into the local market, we had to be certain that our foundations and resources were solid enough to maintain the highest standards for our services and products. Now, it is the right time,” said Mr Bryan Loo, Chief Executive Officer of Chatime Malaysia.
“We are very optimistic on the demand for our beverages. As a matter of fact, bubble tea is not only an iconic delicacy of Taiwan, it is a culture, art and an experience that everyone should learn how to appreciate. Our expansion plan is to open at least 25 more flagship stores in the shopping malls and high traffic area within the next two years,” continued Loo.
配合这个大好日子，日出茶太也首次推出其 2011 年春季最难以抗拒的饮料系列 – 慕斯珍珠奶茶系列，让顾客感受清新顺滑珍珠奶茶搭配香醇绵密香草慕斯的美妙滋味。此最新茶饮系列共有六种独特口味，其中包括：红茶慕斯、铁观音茶慕斯、抹茶慕斯、茉莉绿茶慕斯、烤茶慕斯和巧克力慕斯。每一种口味都经过精心调制，搭配芬芳茶香，呈现出最完美的茶饮。
红茶慕斯
醇厚清香中伴有麦芽的清甜滋味。
铁观音茶慕斯
芬芳香气中品尝出甘甜香醇滋味。
抹茶慕斯
日本闻名的抹茶，感受清淡幽香，富含维他命。
茉莉绿茶慕斯
清新香甜滋味中夹带一丝芬芳花香。
烤茶慕斯
经过炭烤加工的茶，呈现出厚实回甘的温暖顺口滋味。
巧克力慕斯
巧克力爱好者的茶中圣品。.
“我们坚持选用最新鲜、最顶级的原料来制作我们的饮料。为了确保产品的优良品质，我们与一团专业的茶艺大师、冲调师和测试专家紧密合作以达到最高的标准。在我们的加盟店里，顾客只会品尝到最天然、最健康及最优质的饮料，我们绝对不会退而求其次，让顾客品尝品质欠佳的饮料。” 吕伟立这样说明。
日出茶太提供超过 120 种饮料选择，饮料种类涵盖：茶饮、咖啡和水果特调饮料。欲知更多详情，请浏览 http://www.facebook.com/chatimemalaysia
Also debuting in conjunction with the auspicious occasion is Chatime’s Spring 2011 beverage series – the irresistible Mousse Bubble Tea, bringing consumers a refreshed bubble tea sensation by adding a melodious touch of smooth vanilla mousse. The latest beverage series features six distinctive flavours including Black Tea Mousse, Tie Guanyin Tea Mousse, Matcha Mousse, Jasmine Green Tea Mousse, Ichiban Roasted Tea Mousse and Chocolate Mousse, which each of them are specially concocted to complement its freshly brewed tea.
Black Tea Mousse
Rich, earthy and sweet malty taste.
Tie Guanyin Tea Mousse
Fragrantly brewed with smooth flowery taste.
Matcha Mousse
This famous Japanese tea-based will give the drink a tinge of grassy flavour. Full of vitamins.
Jasmine Green Tea Mousse
Refreshingly sweet with a distict twist of flowery scent.
Ichiban Roasted Tea Mousse
Earthy, warm and soothing taste of tea roasted over charcoal.
Chocolate Mousse
The gospel for chocolate lovers.
“We insist on using the finest and freshest ingredients to produce our beverages. To achieve this, we have worked in tandem with a team of tea masters, brewers and professional testers to ensure the quality of our products. The consumers can only expect the most natural, healthiest and best drinks from our outlets; we will not compromise them with the second best,” said Loo.
Chatime offers more than 120 beverage products comprising of tea, coffee and fruit pumps. For further information, please visit http://www.facebook.com/chatimemalaysia
红茶慕斯
醇厚清香中伴有麦芽的清甜滋味。
铁观音茶慕斯
芬芳香气中品尝出甘甜香醇滋味。
抹茶慕斯
日本闻名的抹茶，感受清淡幽香，富含维他命。
茉莉绿茶慕斯
清新香甜滋味中夹带一丝芬芳花香。
烤茶慕斯
经过炭烤加工的茶，呈现出厚实回甘的温暖顺口滋味。
巧克力慕斯
巧克力爱好者的茶中圣品。.
“我们坚持选用最新鲜、最顶级的原料来制作我们的饮料。为了确保产品的优良品质，我们与一团专业的茶艺大师、冲调师和测试专家紧密合作以达到最高的标准。在我们的加盟店里，顾客只会品尝到最天然、最健康及最优质的饮料，我们绝对不会退而求其次，让顾客品尝品质欠佳的饮料。” 吕伟立这样说明。
日出茶太提供超过 120 种饮料选择，饮料种类涵盖：茶饮、咖啡和水果特调饮料。欲知更多详情，请浏览 http://www.facebook.com/chatimemalaysia
Also debuting in conjunction with the auspicious occasion is Chatime’s Spring 2011 beverage series – the irresistible Mousse Bubble Tea, bringing consumers a refreshed bubble tea sensation by adding a melodious touch of smooth vanilla mousse. The latest beverage series features six distinctive flavours including Black Tea Mousse, Tie Guanyin Tea Mousse, Matcha Mousse, Jasmine Green Tea Mousse, Ichiban Roasted Tea Mousse and Chocolate Mousse, which each of them are specially concocted to complement its freshly brewed tea.
Black Tea Mousse
Rich, earthy and sweet malty taste.
Tie Guanyin Tea Mousse
Fragrantly brewed with smooth flowery taste.
Matcha Mousse
This famous Japanese tea-based will give the drink a tinge of grassy flavour. Full of vitamins.
Jasmine Green Tea Mousse
Refreshingly sweet with a distict twist of flowery scent.
Ichiban Roasted Tea Mousse
Earthy, warm and soothing taste of tea roasted over charcoal.
Chocolate Mousse
The gospel for chocolate lovers.
“We insist on using the finest and freshest ingredients to produce our beverages. To achieve this, we have worked in tandem with a team of tea masters, brewers and professional testers to ensure the quality of our products. The consumers can only expect the most natural, healthiest and best drinks from our outlets; we will not compromise them with the second best,” said Loo.
Chatime offers more than 120 beverage products comprising of tea, coffee and fruit pumps. For further information, please visit http://www.facebook.com/chatimemalaysia
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