环保自觉行动系列 — H&M 的环保风格 (ENGLISH VERSION AT BELOW)
可持续发展是 H&M 经久不衰的潮流， H&M 始终致力于此。作为可持续发展方面的重要部分， 2011年4月，H&M 再度推出可持续发展新作 —— Conscious Collection “环保自觉行动” 系列。该系列选用棉、天丝 TENCEL® 和再生涤纶等更为绿色的环保织物，包括女装、男装和童装，并将作为常规系列持续推出。 H&M设计师以今春最为流行的各种白色色调汲取灵感，设计极简，轮廓考究，定制感剪裁，饰以浪漫的蕾丝、优雅的 Broderie Anglaise、迷人的荷叶边和褶皱点缀其间。 Conscious 系列将于 4月14日起在所有的 H&M专卖店发售。
“不仅仅只是棉，使用其它可持续面料创造全新时尚潮流大有可为。我们推出 Conscious Collection“环保自觉行动”系列，设计推陈出新，完美演绎出可持续面料可塑性的千变万化。 ”H&M全球设计总监 Ann-Sofie Johansson表示， “各种白色色调是本季最热的时尚潮流，以此诠释 Conscious系列恰如其分。白色蕾丝和 Broderie Anglaise绽放浪漫气息，同时也是运动、休闲风格和 preppy男生校园造型的基本色调。”
女装灵感来自全新浪漫风格，其中以 Broderie Anglaise为主要流行时尚，推出罩衫、束腰衫和T恤等单品。多层连身裙是日间穿着的完美单品；希腊长裙则是晚装佳选，光彩照人。飘逸的长款半身裙和超短裤亦是其中亮点。该系列还包括白色休闲西装和打褶长裤，剪裁完美、造型极简。饰以 Broderie Anglaise和蕾丝的内衣设计也是 Conscious Collection “环保自觉行动”系列的亮点特色。
男装设计充满校园情怀。白色两粒扣休闲西装、无领衬衫和半开领T恤为主要单品；印花、条纹T恤及背心突显层次感造型，五袋牛仔裤或西裤则是混搭关键。而童装方面，各种白色色调的男女童装单品囊括其中：多层连身裙、上衣、衬衫和T恤等，与牛仔裤或打底裤组成完美搭配。作为 H&M 全新力作， Conscious Collection“环保自觉行动”系列将在不同时期以不同形式领衔 H&M潮流。继 2010年初Garden Collection（浪漫田园系列）引发轰动后，该环保风格春装系列将再次续写成功佳话。
“不仅仅只是棉，使用其它可持续面料创造全新时尚潮流大有可为。我们推出 Conscious Collection“环保自觉行动”系列，设计推陈出新，完美演绎出可持续面料可塑性的千变万化。 ”H&M全球设计总监 Ann-Sofie Johansson表示， “各种白色色调是本季最热的时尚潮流，以此诠释 Conscious系列恰如其分。白色蕾丝和 Broderie Anglaise绽放浪漫气息，同时也是运动、休闲风格和 preppy男生校园造型的基本色调。”
女装灵感来自全新浪漫风格，其中以 Broderie Anglaise为主要流行时尚，推出罩衫、束腰衫和T恤等单品。多层连身裙是日间穿着的完美单品；希腊长裙则是晚装佳选，光彩照人。飘逸的长款半身裙和超短裤亦是其中亮点。该系列还包括白色休闲西装和打褶长裤，剪裁完美、造型极简。饰以 Broderie Anglaise和蕾丝的内衣设计也是 Conscious Collection “环保自觉行动”系列的亮点特色。
男装设计充满校园情怀。白色两粒扣休闲西装、无领衬衫和半开领T恤为主要单品；印花、条纹T恤及背心突显层次感造型，五袋牛仔裤或西裤则是混搭关键。而童装方面，各种白色色调的男女童装单品囊括其中：多层连身裙、上衣、衬衫和T恤等，与牛仔裤或打底裤组成完美搭配。作为 H&M 全新力作， Conscious Collection“环保自觉行动”系列将在不同时期以不同形式领衔 H&M潮流。继 2010年初Garden Collection（浪漫田园系列）引发轰动后，该环保风格春装系列将再次续写成功佳话。
Sustainability is always in fashion at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally- adapted and greener materials such as organic cotton. The collection is made from environmentally adapted and sustainable materials, such as organic cotton, TENCEL® and recycled polyester.
H&M’s in-house designers have been inspired by different shades of white, one of this spring’s most important colors. A minimalist, tailored look is combined with romantic lace, broderie anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores beginning April 14, 2011.
“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”
The women’s collection is inspired by an updated romantic style. Key trends include blouses, tunics and T-shirts with broderie anglaise. Tiered dresses are perfect for daytime wear, while more dramatic Grecian gowns light up the night. A long floaty skirt is important this season in addition to cut-off shorts. The collection also includes the perfect white blazer and pleated pants for a more minimalist look. Broderie anglaise and lace lingerie are also featured in the Conscious Collection.
Menswear reflects a preppy mood, with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering; pants come as either five-pocket jeans or tailored to allow for a real mix. Meanwhile, the kids’ collection is full of white pieces for girls and boys. It’s all about tiered dresses, tops, skirts and T-shirts, which will all look great with jeans or leggings.
The Conscious Collection is a recurring collection that will be featured at H&M at different times during the year and in different forms. The spring collection is a follow-up to last year’s successful Garden Collection, which focused on sustainable style.
H&M’s in-house designers have been inspired by different shades of white, one of this spring’s most important colors. A minimalist, tailored look is combined with romantic lace, broderie anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores beginning April 14, 2011.
“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”
The women’s collection is inspired by an updated romantic style. Key trends include blouses, tunics and T-shirts with broderie anglaise. Tiered dresses are perfect for daytime wear, while more dramatic Grecian gowns light up the night. A long floaty skirt is important this season in addition to cut-off shorts. The collection also includes the perfect white blazer and pleated pants for a more minimalist look. Broderie anglaise and lace lingerie are also featured in the Conscious Collection.
Menswear reflects a preppy mood, with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering; pants come as either five-pocket jeans or tailored to allow for a real mix. Meanwhile, the kids’ collection is full of white pieces for girls and boys. It’s all about tiered dresses, tops, skirts and T-shirts, which will all look great with jeans or leggings.
The Conscious Collection is a recurring collection that will be featured at H&M at different times during the year and in different forms. The spring collection is a follow-up to last year’s successful Garden Collection, which focused on sustainable style.
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